By Celina Lafuente de Lavotha - Monaco Reporter

Young, talented, international, innovative & sustainable designers on the Monte-Carlo Fashion Week runway

Sustainability is trendy

Young and talented, international, emerging, innovative, and sustainable, perfectly describe the profile of many of the designers and brands who will be presenting their best runway looks at the 6th edition of the Monte-Carlo Fashion Week (MCFW©), from May 16-20, 2018, in the Principality of Monaco. The MCFW©, has been organized since 2013 by Federica Nardoni Spinetta, President of the Chambre Monegasque de la Mode (CMM), and a team of experienced professionals in fashion, event planning and international communications.

Recognizing the very best

The MCFW© will be inaugurated with the glamorous Fashion Awards Ceremony & Gala Dinner, at the prestigious Yacht Club of Monaco, on Wednesday, May 16,2018, in the presence of VIPs, celebrities, international media, buyers, and Monegasque dignitaries. Since its inception, the MCFW© Fashion Awards are attributed to stars in diverse fields of the fashion universe, with the award itself created by Brazilian artist and Monaco resident Marcos Marin. (Photo: Marcos Marin with the MCFW Fashion Award @Titto Nogueira)

The Chambre Monégasque de la Mode, will be honoured to bestow this year’s MCFW© Fashion Awards to: Kean Etro, of Maison Etro,will receive an award as praise for the Italian’s brand engagement and legacy to the fashion world for over half a century; Rahul Mishra, from India, will be recognized for his eco-friendly forward thinking through his ethical and sustainable fashion brand; Flavio Briatore, from Italy, is one of the brightest Italian businessmen will be commended for his contribution to the fashion world as founder of the luxury menswear brand Billionaire Couture; Istituto Marangoni, one of the leading teaching institutions, will receive an award as recognition for their commitment to fashion education; Constanza Cavalli Etro, originally from Argentina, is the founder of the Fashion Film Festival Milano. The award is acknowledgement for her cultural cutting edge active involvement in fashion communications, notably as founder of Fashion Week Mexico and for creating of the first edition of the Fashion Film Festival Milan in 2014; German Larkin, a journalist and avid traveller born in Russia, will receive an award as one of the emerging talents in Fashion photography; and Banana Moon, one of the most brilliant Monégasque brands. The award is the recognition to Banana Moon for their commitment to “Made in Monaco”, and by extension to the Principality of Monaco.

Meet Face-to-Face with fashion experts

The Monte-Carlo Fashion Week organizes an entire day of Conferences at Salon Bellevue of Café de Paris, Casino Square, in the heart of the Principality, bringing together CEOs, professionals, academics, buyers and media from all over the world, to discuss the evolution of fashion, opportunities and challenges for brands and emerging fashion designers, always from an international point of view.

Flavio Briatore will inaugurate the Face-to-Face interactive discussion with his Lectio Magistralis about Billionaire Lifestyle: Luxury Services Strategies. Another important business leader, Mario Boselli, will give a brief presentation about Camera Nazionale Moda Italiana, illustrating and presenting the beautiful and well-crafted Made-in-Italy, to conclude with new fashion developments in China.  Face-to-Face discussions will carry into the international platform.  Olga Egorova will converse about the Caspian region and illustrate the case of the Caspian Fashion Week, highlighting fashion in the multimodal globalized world underlining the East-West relationship, both blended and mutually enriched.

The guiding thread of the Monte-Carlo fashion Week “Young, Talented, International, Emerging, Sustainable and Innovative” will be emphasized by the Istituto Marangoni, one of the leading educational institutioninternationally recognised as one of the leading players offering higher education in the world of fashion, art and design. The discussion will be led by their president Roberto Riccio, and followed by Rahul Mishra covering the designer’s challenges.Rahul Mishra is also the brand ambassador of Istituto Marangoni Paris, where he is actively involved in the life of the school as member of the Istituto Marangoni Advisory Committee, taking part in many industry projects, giving lectures on sustainability and providing useful advice to the students. (Photo insert:Rahul Mishra @Indigal)

The Face-to-Face discussions will culminate with the topic of Sustainable Fashion with the participation of Sara Cavazza Facchini, Creative Director of the Italian prêt-à-porter fashion house Genny since 2013.She will give a presentation on responsible luxury, explaining how she skilfully blended the fashion house heritage with a sense of timeless elegance, with the added factor of conscientious sustainability, embracing social responsibility.

Under her artistic direction, the maison Genny redoubled their commitment to reduce the environmental impact in every single step of the production process. The sustainable approach, in Sara Cavazza Facchini’s vision, should involve the entire production chain: from the creativity to the organisational model. (Photo: Designer Sara Cavazza Facchini @Genny)

Talented designers on the Fashion Village runway

MCFW© Runway Shows at Fashion Village, Chapiteau de Fontvieille, will include a rich calendar of runways and presentations of capsule, resort, cruise and pre-collections prêt-à-porter Spring/Summer 2019. The innovative creations of talented emerging designers participating in MCFW© come from all coins of the world, and are from different ethnic backgrounds, generating a lively multicultural exchange. The mix of styles, cultures and visions results in a successful combination of fashion, art and design.

Designers who will be displaying their creations on the MCFW© runway this year: A’bbidikkia – Amal Azhari – Alicia Arts – Anita Pasztor – Anna Marchetti – Art Nobless – Atelier Bailiss – Banana Moon – Beach & Cashmere Monaco – Bruno Caruso – Carlo Ramello – Chapurin – Edda Berg – Ethnoglam – Fregoli – Genny – Istituto Marangoni – Karma of Charme – Kissa Beachwear – Leslie Monte-Carlo – Livia – Loona – Maisons de Mode – Mariandree Gaitan – Monica Berlanas – Morà Busoli Eyewear – Nataly Nova – Rahul Mishra -Stardust Monte-Carlo – Thelma Espina

Helping save lives one child at a time

Social responsibility is another one of the focus points of the Monte-Carlo Fashion Week, supporting the Princess Charlène of Monaco Foundation, for the second year in a row.  The Foundation was launched back in December 2012 by H.S.H. Princess Charlene of Monaco, with the primary objective of saving precious lives by putting an end to drowning. Its mission is to raise public awareness about the dangers of water, teach children to swim while learning safety measures through the “Learn to Swim” and “Water Safety” programs. The Foundation is equally involved in communicating the values of sport such as discipline, respect for oneself and for others, determination and teamwork. The “Sport & Education” program is based on the belief that sport is a tool that contributes to the wellbeing and development of children.

Quote

“Successful people have a social responsibility to make the world a better place and not just take from it.” Carrie Underwood