Etam, the UK's lingerie boutique is making a comeback online. In Paris the fashion show revealing the latest Spring/Summer 2011 collections has attracted a number of high profile fashionistas, including the daughter of Princess Caroline of Monaco, Charlotte Casiraghi photographed sitting together with London's queen of fashion, Kate Moss.

Etam had fallen out of favour in the UK but has still being doing extremely well in France as a fashion boutique: Etam France. Now back in the spotlight with the support from the beautiful people. Etam's popularity is set to continue.

The beautiful Russian model, Natalia Vodianova has been the face of Etam since 2009. She is now taking on the role as designer and was sitting on the front row of the show of the the Grand Palais in Paris alongside other stars and celebrities. (January 24th 2011)

Making-of - Natalia Vodianova - Etam Spring-Summer 2011

Making-of - Natalia Vodianova presents the new Collections for Spring - Summer 2011. Enjoy this video clip.